Some of the courses at the bachelor programme in marketing is taught in English.
The courses is offered to both Norwegian and international students.

  

Courses taught in English Autumn semester 2012, August-December (undergraduate level):

 

Name: International economics

Code: 3ØM563
ECTS credits: 7,5
Semester: Autumn
Language: English
Aims: Students will gain an insight into, and knowledge of, relevant theories that deal with the trade of goods and services, as well as the movement of money and labour between different countries. They will be given an introduction to how the international competitive position of individual countries and certain business sectors are influenced by internal and external economic developments. Students will also develop the ability to assess changes in businesses that are exposed to competition.
Content: The following topics are covered: The significance of international trade, theories on international trade, foreign trade policy, exchange rates and the foreign exchange market, European economic integration.
Teaching and learning methods: Lectures and workshops
Prerequisites: 3ØM120 Mathematics,3ØB625 Macro economics and 3ØB645 Micro economics or similar.
Course requirements: None.
Assessment: Four-hour individual, written exam.
Responsible: Faculty of Business Administration

 

Name: International management

Code: 3ØM210
ECTS credits: 5
Semester: Autumn
Language: English
Aims: Students will gain an insight into, and knowledge of cultural aspects that have a bearing on economic adaptability and development, particularly in a business perspective.
Content: The following topics are covered: National culture and its influence on organizational and business processes. Included are: the concept of culture, intercultural communication/negotiations, culture and organizations, culture and management, culture and motivation, culture and ethics, Corporate Social Responsibility etc.
Teaching and learning methods: Lectures, group work and simulations.
Prerequisites: None
Course requirements: A term paper must be passed.
Assessment: Four-hour individual, written exam.
Responsible: Faculty of Business Administration

 

Name: International marketing

Code: 3ØM525
ECTS credits: 10
Semester: Autumn
Language: English
Aims: Students will gain an in-depth understanding of a company’s basis for engaging in international operations, as well as the challenges faced when dealing with foreign markets. Students will also acquire the skills needed for carrying out strategic and operational decisions in connection with internationalization and export-oriented activities.
Content: Theories on internationalization, the international macro- and micro environment, international market research, a company’s decisions with regard to: whether to go abroad, choice of markets, choice of market entry strategies, designing the global/international marketing programme, implementation and organization.
Teaching and learning methods: Lectures and group work
Prerequisites: 3ØM100 Marketing or similar.
Course requirements: None.
Assessment: Individual portfolio assessment and one four-hour individual, written exam, each of which makes up 50% of the final grade
Responsible:  Faculty of Business Administration

 

Name: Strategic E-marketing and consumer behavior

Code: 3ØM215
ECTS credits: 7,5
Semester: Autumn
Language: English
Aims: The students will acquire an overview of the challenges and opportunities in Internet marketing. The students learn to compare websites designed for either the B2B or the B2C market, evaluation of website content, strategic e-marketing, tailor-making of intranet and extranet, planning for e-commerce, e-CRM, e-retailing and the use of the e-P's.
The students will get an understanding of consumer behaviour from a variety of perspectives, develop an appreciation for and understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing.
Content:
Strategic E-Marketing: This part of the course, which comprises of three parts, will give the students an in depth overview of the Internet and its role in marketing. They will then discuss the development of Internet strategies in general and put this in relation to other marketing strategies. The third part will deal with practical issues such as constructing websites, how to ensure that they catch people’s attention, the use of the Internet in relational marketing, e-commerce transactions, website maintenance, assessing a website’s effectiveness compared to other strategies and measures, etc.
Consumer behaviour: This part is an in-depth study of how psychological, sociological, and cultural variables influence buying behaviour and marketing strategy development. It focuses on identifying the relevant behavioural variables in a given product purchase situation and determining how marketing strategy can be adapted to meet the way in which consumers perceive, select, and buy.
Teaching and learning methods: Lectures and project work
Necessary prerequisites: None
Course requirements:  None
Assessment: Portfolio assessment
Responsible: Faculty of Business Administration

 

Name: Norwegian language(for international students)

Code: 6SU202
ECTS credits: 5
Semester: Will be given in both autumn and spring semester
Language: English/ Norwegian
Aims: Make students comfortable with Norwegian life style and communication in Norwegian
Content: Introduction to Norwegian culture and language. Language training.
Teaching and learning methods: Lectures, seminars
Necessary prerequisites: None
Course requirements: Participation in lectures and seminars
Assessment: Oral exam
Responsible: Faculty of Forestry- and Wildlife Management
(Campus Evenstad is located 30 km north of Campus Rena, and the students will have to cover their own expenses concerning transportation (bus/ train) to attend the lectures and the exam at Campus Evenstad.)

 

 

Courses taught in English Spring semester 2013, January-June (undergraduate level):

 

Name: Service Operations Management

Code: 3SER325
Credits: 7,5
Semester: Spring
Language: English (this course is exclusively for students on the exchange program)
Learning outcomes: At the end of the course the student will have developed analytical abilities in regard to service operations management and IT-based Information systems. The overall objective is to learn how to contribute to good service design and interaction design in service processes.
Knowledge
After the course the student will:

-          Understand the relationship between theories in service systems and service operations management.

-          Know the tools of the service development process.

-          Know when and how to use technology to enhance service quality.

-          Understand how service design influences the quality when using and leveraging a service.

-          Understand the relevance of participating in designing IT-based systems (including knowing the tools, terms and methods used by IT-consultants)

Skills
At the end of the course:

-          Be able to analyze service processes and service organizations.

-          Be able to develop new service processes.

-          Be able to calculate/estimate operations belonging to the service process.

General Competencies

After taken part in the course the student will have developed a more independent and reflecting attitude to operations in a service organization.

Content:

1. Service systems and service operations.
2. Process design (planning and improvement)
3. Self service
4. Service facility design – layout and flow
5. Project planning and – management.
6. Service delivery system: Capacity planning and waiting.
7. Service delivery system: Service encounter and job design

Teaching and learning methods: Lectures, group work, cases and assignments.
Prerequisites: None
Assessment: Group Portfolio assessment
Responsible: Faculty of Business Administration

 

Name: Project work / Bachelor thesis

Code: 3ØM915
ECTS credits: 15
Semester: Spring
Language: English
Aims: Students will carry out an individual piece of work, which meets the requirements of research methods and techniques. The project is normally carried out in groups of 3-4 so that students develop the ability to co-operate and work in teams.
Content: Students will carry out and present a written piece of work under academic supervision. The topic, which students can choose according to their own particular areas of interest, must be approved by the appointed supervisor.
Teaching and learning methods:A group of 3 students may expect 8-10 hours of academic supervision, with less time allocated to smaller groups.
Necessary prerequisites: Marketing, Business strategies, Market communication, Strategic E-Marketing, Business development, International marketing or equivalent.
Course requirements: None
Assessment: Project evaluation
Responsible: Faculty of Business Administration

 

Name: Market communication

Code:3MAR120
ECTS: 7,5
Semester: Spring
Language: English
Learning outcomes: The course leads to competences in market communication and use of communication channels and –tools.
Knowledge:
At the end of the course the student will: Have knowledge about the main principles of communication and the impact of communication.
Understand the interdependence between market communication and branding.
Understand when and how different communication strategies are used and how to build an integrated communication plan.
Know the different communication channels and – tools.
Competencies:
At the end of the course the student will:
Have the ability to analyze and reflect on an organization’s market communication.
Be able to decide on an organization’s communication strategies.
Be able to develop an integrated marketing plan for different kind of organizations.
Content:   What is market communication?
Theories, terms and research in the field of market communication.
Psychological, sociological and economic perspectives on the communication process.
Communication strategies and communication planning.
Choice of media including choice of social media.
Communication on B-2-B markets
Integrated market communication and integrated communication planning.
International market communication.
Teaching and learning methods: Lectures, group work and case
Prerequisites: 3MAR100 Introduction to marketing or similar courses.
Course requirements: None
Assessment:: Group portfolio assessment.
Responsible: Faculty of Business Administration

 

Name: Norwegian language(for international students)

Code: 6SU202
ECTS credits: 5
Semester: Will be given in both autumn and spring semester
Language: English/ Norwegian
Aims: Make students comfortable with Norwegian life style and communication in Norwegian
Content: Introduction to Norwegian culture and language. Language training.
Teaching and learning methods: Lectures, seminars
Necessary prerequisites: None
Course requirements: Participation in lectures and seminars
Assessment: Oral exam
Responsible: Faculty of Forestry- and Wildlife Management
(Campus Evenstad is located 30 km north of Campus Rena, and the students will have to cover their own expenses concerning transportation (bus/ train) to attend the lectures and the exam at Campus Evenstad.)